I have not received a confirmation email, what should I do?

Firstly, please check your junk mail. If still not received please check the email address that you entered at checkout is correct and send us an email at with your full name.

How can I track my order?

You will receive an email when your order has been processed, this will include the tracking details of your order. All orders (excluding US) are shipped with DHL. US orders are shipped with UPS.

Can I cancel my order?

We aim to ship your order as quickly as possible so unfortunately cancellation requests cannot be considered. Please take extra care when selecting your items.

How long will my order take to arrive?

Your order should be received within 4 - 8 days of placing your order, however this will depend on your location. You will receive your tracking details which will allow you to follow your order’s delivery status. If you are ordering for delivery within the US, please select your preferred delivery method at checkout. Please note orders including fragrance or other HAZMAT products will take an additional 2-3 days shipping. You may experience a delay in shipping during peak periods including launches and promotions.

Where is my order shipped from?

All orders are shipped from the UAE with the exception of US orders which are shipped from our US warehouse.



Can I return my item?

If you are not satisfied with your purchase you may return your item within 30 days, with the exception of Full Collections & Vaults. This also excludes any items during the Black Friday promotion. You will be refunded for the amount paid for the product, excluding any shipping costs.

Fragrance can only be returned for orders placed in the US, however, return shipping will be chargeable. Fragrance cannot be returned for international orders due to HAZMAT shipping restrictions.

Returns policy may vary during promotional periods, please check the terms and conditions of the promotion. If your order is placed within mainland US, and does not include any fragrance please use the pre-paid return shipping label received inside your order to return your item(s). The return pack slip MUST be completed and included in your return package, otherwise a refund will not be processed. For all other returns please contact quoting your order number and the item(s) you would like to return to receive your return label.

Can I return an item purchased during a promotion?

The returns policy may vary during promotional periods, please check the terms & conditions of the promotion before placing your order.

I am not satisfied with an item that I have received, what should I do?

If your order has been received in an unsatisfactory condition, please let us know within 7 days of your order being received. Please email photos and your order number to with the subject heading DAMAGED ITEM. Please note we cannot consider cases reported after 7 days of the receipt of your items.

I have not received all of the items I ordered, what should I do?

Please contact us at with the subject heading MISSING ITEM along with your order number so we can review this, please contact us within 7 days of receiving your order. Cases reported after this timeframe may not be eligible for review.

If I purchase a product set can I return my items?

Build Your Own Set
If you choose one of our customisable sets you can return the items, however all the items must be returned to be entitled to a full discount.  If you wish to return one of the items, the full discount gained by purchasing the set will be deducted from your refund of this item.
Gift Sets/ Pouches 
If you purchase a pre packaged gift set all items including any pouch or accessories would also have to be returned to be entitled to a full refund
Full Collections/ Vaults 
These items cannot be returned, no refund will be issued if a full collection / vault is returned.




What currency will I pay in?

All prices are quoted in USD with the exception of shipments ordered within or delivered to the UK which are charged in GBP or Australia, which are charged in AUD.

DHL have contacted me regarding an additional payment due on my order, I thought I had free shipping?

If your order was over $75 (£55 for UK orders/ A$100 for Australia orders) free shipping would have been applied at checkout, this would cover the cost of shipping your order to you. However, your order may have been subject to duties & taxes applied by your local customs office.

Upon ordering you are unable to proceed to checkout without acknowledging the potential duties and taxes you may be faced with. Please note tax & duties may be calculated against the order value prior to any discount or sale prices being applied. 

If your order is for delivery within the UK tax & duty charges may have been applied at checkout and you should not be subject to any additional charges. 

How do I pay for any additional tax & duty charges?

DHL will contact you if there are any additional tax & duty charges applied to your order. These will be collected by DHL on behalf of your local customs office before or upon delivery.

What happens if I refuse to pay for additional tax & duties on my order?

If you refuse to pay tax & duties applied to your order, DHL will attempt to return your order to Huda Beauty. If successful, a refund will be processed within 14 days of receipt however the cost of return shipping will be deducted from your refund amount. Please note some countries may not allow your order to be returned for failure to pay tax & duty, in which case a refund is not guaranteed (see Indian exclusions below).

If your delivery address is in India and you refuse to pay the tax & duties applied to your order you will be required to submit documentation to customs to release this shipment for return. Since the goods cannot be returned to us without prior payment of duties, the tax & duty along with return shipping costs will be deducted from your refund. If you do not submit the required documentation to release the items Indian customs will dispose of the items and no refund will be issued.



What is included in the Black Friday promotion?

There will be 40 – 60% off selected items; exclusions apply. Discounted products will be clearly marked at check out. Offers available while stocks last.

Can I return my items purchased during the Black Friday promotion if I am not satisfied?

There will be no returns for items purchased during the Black Friday promotion, all sales are final.

My coupon code is not working at checkout?

Coupon codes cannot be redeemed with any items purchased as part of the Black Friday promotion.


How do I know what shade of #FAUXFILTER to order?

You can check out our shade comparison guide HERE. If you are unable to find your shade reference email us at and we will do our best to assist you.

Are your products cruelty free?

Whilst our products are not officially certified as ‘cruelty free’ yet (we are working on this!), we can confirm that we do not conduct or commission animal testing on ingredients, formulations or finished products.

Who are your authorized retailers?

Our authorized retailers are: Sephora (also inside JC Penney), Cult Beauty, Harrods, Selfridges, The Beauty Editor, Brown Thomas, Nykaa, Feel Unique, Net-a-Porter, Boots, Naimies, Debenhams (Kuwait), Boutiqaat,Yan & One & Harvey Nichols.

Are WISHFUL products clean?


Where possible, we use responsibly and ethically sourced ingredients, and all our products comply with the US Clean at Sephora program.  The Clean at Sephora certification is actually really hard to achieve!


Are WISHFUL products vegan?


Our Yo Glow Scrub is Vegan, however there may be certain instances where we may need to use animal by-products to enhance our formulas.


Does WISHFUL test on animals?



  *Although we are not officially certified, we will never test ingredients or formulas on animals.


Can I use WISHFUL while pregnant?


Most of our products are designed to be suitable to use during pregnancy, however, as your skin can change so much during pregnancy, we always recommend checking any of your beauty products, including ours, with your doctor before using as this can be a really sensitive time for your skin.